IntegrAuth Academy
Identity, security and practical AI — free, from zero. Byte-sized lessons, real diagrams, hands-on labs, zero fluff. Two programs, each with its own exam and certificate.
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Start here: identity for customers
Until now, the people who sign in work for a company. This track is about customers. Maya signs up by herself, and there can be millions like her. Your goal: know how to build sign-in for customers.
- Customers sign up alone. You do not hire or remove them.
- Easy signup wins customers. Strong protection keeps their trust.
- This track covers signup, recovery, social login, consent, takeover defense, migration, teams, the later life of an account and wallets.
Two kinds of identity
Workforce identity is for staff. HR creates Priya's account, IT gives her tools, and a joiner-mover-leaver lifecycle controls it.
Customer identity is for the public. CIAM means Customer Identity and Access Management. Maya signs herself up at 11 p.m. on her phone. She may never talk to a person. If she is annoyed, she leaves for good.
So CIAM has a different goal. It wants easy signup and self-service for everything. It also needs consent, as the law requires, and defenses that work at internet scale.
You are a customer too
Think of the last app you joined: a food delivery app, a UPI app, an OTT service. You typed an email or phone, got an OTP, and maybe forgot your password a week later. Someone built every one of those steps. In this track you see each step from both sides. What does Maya feel? What must the company build?
In the labs you sit in the product owner's chair. Every choice costs something. More friction means fewer signups. Less friction means more fake and stolen accounts. You will watch both scores move.
The journey
You will learn account linking, progressive profiling and how to move users without a reset storm, where everyone must reset a password.
- Signup & verification — get customers in safely.
- Account recovery — the back door must be as strong as the front.
- Social login & account linking — one person, one account.
- Progressive profiling & consent — ask for less, follow the law.
- Account takeover defense — stop the thief with Maya's password.
- User migration — move millions with no forced reset.
- B2B organizations & teams — when the customer is a company.
- New number, new phone, leaving — keep the account safe for years.
- Wallets & verifiable credentials — identity Maya carries herself.
- Cheat sheet & pop quiz — the track on one page.
How to use it
Take one lesson at a time. Your progress saves in your browser. Most lessons end with a hands-on lab. Start with signup & verification.